About Us

Feeding Friend is on a mission...

to ensure you’re prioritising self care and enjoy creating a raw connection with your baby.

Mums, you deserve to feed your baby in comfort and with confidence, anytime and anywhere.

Feeding Friend is here to support you, as a mum, by offering practical feeding products that suit the lifestyle of today's mums. You might be juggling a career (or two), darting between appointments, studying or looking after your family, all while trying to maintain a social life.

Sound familiar? SAME!

Feeding Friend is the only truly portable (did we say smallest on the market?!) nursing pillow suitable for on-the-go parenting.

With an emphasis on prioritising self care for all mums globally, you could say we’re starting the “Modernising Motherhood Movement”.

And we’re not mad about it.

Meet the Mum behind the movement

Feeding Friend

Hey! 👋🏻 I’m Amanda.. mum of 3 beautiful kids, wife, Feeding Friend creator and accidental entrepreneur.

Following a long stint working in retail stores starting when I was 14 and progressing into management roles (started from the bottom now we’re here!), the loss of my brother to cancer gave me the push I needed to leave the corporate world and re-evaluate my goals in life.

I wanted to own my own business, so I did.

In 2009, I fabricated and imported a specialised churro cart and parked up at Fremantle markets, launching myself into the highs and lows of self-employment.

But it was 2013 that marked the start of my life’s greatest achievements. In 2013, I was #blessed with my first baby, followed closely in 2015 with number 2.

After noticing severe aches and pains in my shoulders, neck, back and hands, I was diagnosed with carpal tunnel syndrome in both hands, caused by holding my kids for long periods in uncomfortable (for me) positions while feeding.

“There was nothing on the market that suited my on-the-go lifestyle or catered to the various angles at which I held my growing baby. Traditional feeding pillows were flat, and I needed flexible support…” – Amanda

So I designed my own (cue accidental entrepreneur), with mums’ comfort and support at the forefront of Feeding Friend’s design, it was made to suit mums of all shapes and sizes, including you!

Thanks to Feeding Friends’ support, mums globally can hold, create raw connections and feed their babies for longer, with less pain and discomfort.

Feeding Friend® is now sold in over 25 retail channels (including Target USA, Macy’s and Buy Buy Baby) throughout Australia, USA, UAE, UK and Asia, and soon to launch in Canada, South America and Europe.

Mother Feeding Pillow

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