Feeding Friend

Rated 5.00 out of 5 based on 5 customer ratings
(5 customer reviews)

AUD $59.99

Feeding Friend is a specialised, self-inflating pillow that instantly reduces the strain on your arms, wrists, neck, back and shoulders. It provides flexible comfort to you whilst feeding your baby in a cradling position.

We are so proud that Feeding Friend is a Winner of a 2018 Family Choice Award!

The Family Choice Awards recognise the best in children's and parenting products. Now in its 22nd year, the Family Choice Awards is one of the most coveted, family friendly consumer award programs in the nation.

Weight: 349 grams
Inflated Dimensions: L-48cm, H-15cm
Deflated Dimensions: L-28cm, H-24cm

For shipping costs and more information please see our FAQ page.



Product Information

Feeding Friend is a specialised, self-inflating pillow that instantly reduces the strain on your arms, wrists, neck, back and shoulders. It provides flexible comfort to you whilst feeding your baby in a cradling position. Feeding Friend provides you the support you need whilst breast or bottle feeding your baby. Its unique shape suits any parent with the added benefit of being stored away in seconds. Its small & compact size fits under the pram or inside your baby bag but still leaves room for your other necessities. Feeding Friend is an essential part of your new bond with your baby and because it is portable, it allows you to feed your baby in comfort whether you’re catching up with friends at a café or spending time with your family at the Zoo. Comfort you deserve – Everywhere you go!


Features & Benefit

The Self Inflating Valve makes Feeding Friend easy to use. This unique feature allows the user to quickly inflate or deflate the pillow by simply twisting the valve. Feeding Friend will automatically self- inflate on it’s own- in seconds! There is no gimmicks, gadgets or batteries required to inflate Feeding Friend. The valve allows air to enter the pillow and also allows air to escape. Super PRACTICAL & PORTABLE, this unique feature has been developed into the design of Feeding Friend with busy on-the-go parents in mind! It makes life easier as it allows you to relax your shoulders, arms and muscles whilst being supported during EVERY feed! Relaxing can reduce anxiety and help promote a Mother’s ‘Let-Down’ to initiate breastfeeding. We believe every parent deserves to relax whilst nourishing their baby and we are passionate about helping other parents feel less anxious whilst feeding- especially in public.

Every Feeding Friend comes with it’s own Storage Bag. It is strong and forms a protective cover around the pillow when not in use. The storage bag also serves the purpose of maintaining a neat & compact size making it ideal to store inside your baby bag, car, cabin luggage or simply under your stroller. Feeding Friend is light weight, easy to clean, durable & ideal for travelling!

We acknowledge every body’s shape and size is different as too, every child is different. With this in mind we’ve designed Feeding Friend with a Unique Wedge Shape! The slope of the wedge allows you to feel more comfortable as it provides support when you relax & position your arm at a desired angel. Feeding Friend has a wider range of support at various arm/ wrist heights in comparison to most nursing pillows on the market because it does not restrict the level of support by only having a flat, horizontal surface. We have kept in mind that the way you cradle a new born may differ to how you would hold/ cradle a 7 month old whilst offering milk water. Feeding Friend’s unique wedge shape gives the parent/ guardian the flexibility to adjust their arm positioning whilst benefiting from Feeding Friend’s comfort & support. The arm or wrist can be positioned & supported at the top of the wedge for higher support and for reduced height, the arm can be positioned and then supported by Feeding Friend at the lower angel of the wedge.

The Removable Cover allows you to maintain hygiene & cleanliness. The cover can be easily removed & it is made from 100% soft Polyester. It Includes an invisible zip & wash & care label. Please ensure you deflate pillow prior to removing cover and follow wash and care instructions


Safety Information

Feeding Friend is not a toy. Do not leave child on/with feeding Friend while unattended. Keep Feeding Friend away from sharp objects, fire or objects alight.

5 reviews for Feeding Friend

  1. Rated 5 out of 5

    Jo Adam

    What a fantastic product, love the portability to take anywhere and everywhere and grateful I’ve found a nursing pillow that takes the pressure off my aching back. I found my feeding friend particularly helpful when catching up with friends or mothersgroup whether I’m on the floor or in a cafe. Awesome 😀

  2. Rated 5 out of 5


    Such a great product! Makes feeding time so much more comfortable no matter where you are and so easy to take on the go.

  3. Rated 5 out of 5

    Zhen Hui (verified owner)

    A product I did not regret buying! I have been looking for a portable pillow since Jan 18, and could not find one that I feel confident with, until I came across Feeding Friend! It felt like a gamble to purchase something overseas but it was definitely a good decision!

    Amanda was amazing! She knew I needed it urgently and expedited the shipment at no cost! All the best in promoting this great product, Amanda!

  4. Rated 5 out of 5

    Bianca Skews

    I took my 4 day old baby with me to the shops with my mother & my husband to do a test run and see how we’d go (and to grab a few supplies!) My main concern was feeding. I had just fed her before we left and we werent going for long so we mightve got away without having to feed out & about at all. I was wrong. The little munchkin started crying and tears were rolling down my cheek as we rushed off to find a parents room. I cannot believe how easy and convenient the Feeding Friend was!! A total lifesaver. I had only just got comfortable feeding at home with 3 pillows, blankets and everything I needed in arms reach. I was freaking out about how Id do it in public but it felt like I had a secret weapon to help me on that first outing. I ended up having to take it out 3 times, and used it for over an hour in the day. Being able to slip it in and out of the pram meant it wasn’t a hassle if she needed to feed again after changing her and packing everything up. I refuse to leave the house without my Feeding Friend! What a miracle for a first time mum!

  5. Rated 5 out of 5

    Rachel (verified owner)

    I have tried the C shaped nursing pillows (too bulky or too hard/soft) and even used the Breastfriend pillow ( too cumbersome) but none can compare to the functionality of this Feeding Friend Pillow.
    Its a simple inflatable wedge pillow and exactly what i needed. I use this for supporting my arm when breastfeeding my 18 month old, as she was getting heavier and bigger, all those other nursing pillows catered for newborns are unsuitable.
    the ability to inflate and deflate it not only makes it ideal for travelling, but the height of the pillow can now be fully adjusted for a bigger sized child.
    When using the Feeding Friend pillow , my child is more comfortable and has better posture. she does not have to twist her spine or head to suckle.
    My only regret is that I didn’t buy this sooner and endured back pain and wrist pain from nursing baby for 18 months.

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