Feeding Friend

(15 customer reviews)

AUD $59.99

Feeding Friend is a specialised, self-inflating pillow that instantly reduces the strain on your arms, wrists, neck, back and shoulders. It provides flexible comfort to you whilst feeding your baby in a cradling position.

We are so proud that Feeding Friend is a Winner of a 2018 Family Choice Award!

The Family Choice Awards recognise the best in children’s and parenting products. Now in its 22nd year, the Family Choice Awards is one of the most coveted, family friendly consumer award programs in the nation.

Weight: 349 grams
Inflated Dimensions: L-48cm, H-15cm
Deflated Dimensions: L-28cm, H-24cm

For shipping costs and more information please see our FAQ page.



Product Information

Feeding Friend is a specialised, self-inflating pillow that instantly reduces the strain on your arms, wrists, neck, back and shoulders. It provides flexible comfort to you whilst feeding your baby in a cradling position. Feeding Friend provides you the support you need whilst breast or bottle feeding your baby. Its unique shape suits any parent with the added benefit of being stored away in seconds. Its small & compact size fits under the pram or inside your baby bag but still leaves room for your other necessities. Feeding Friend is an essential part of your new bond with your baby and because it is portable, it allows you to feed your baby in comfort whether you’re catching up with friends at a café or spending time with your family at the Zoo. Comfort you deserve – Everywhere you go!

Features & Benefit

The Self Inflating Valve makes Feeding Friend easy to use. This unique feature allows the user to quickly inflate or deflate the pillow by simply twisting the valve. Feeding Friend will automatically self- inflate on it’s own- in seconds! There is no gimmicks, gadgets or batteries required to inflate Feeding Friend. The valve allows air to enter the pillow and also allows air to escape. Super PRACTICAL & PORTABLE, this unique feature has been developed into the design of Feeding Friend with busy on-the-go parents in mind! It makes life easier as it allows you to relax your shoulders, arms and muscles whilst being supported during EVERY feed! Relaxing can reduce anxiety and help promote a Mother’s ‘Let-Down’ to initiate breastfeeding. We believe every parent deserves to relax whilst nourishing their baby and we are passionate about helping other parents feel less anxious whilst feeding- especially in public.

Every Feeding Friend comes with it’s own Storage Bag. It is strong and forms a protective cover around the pillow when not in use. The storage bag also serves the purpose of maintaining a neat & compact size making it ideal to store inside your baby bag, car, cabin luggage or simply under your stroller. Feeding Friend is light weight, easy to clean, durable & ideal for travelling!

We acknowledge every body’s shape and size is different as too, every child is different. With this in mind we’ve designed Feeding Friend with a Unique Wedge Shape! The slope of the wedge allows you to feel more comfortable as it provides support when you relax & position your arm at a desired angel. Feeding Friend has a wider range of support at various arm/ wrist heights in comparison to most nursing pillows on the market because it does not restrict the level of support by only having a flat, horizontal surface. We have kept in mind that the way you cradle a new born may differ to how you would hold/ cradle a 7 month old whilst offering milk water. Feeding Friend’s unique wedge shape gives the parent/ guardian the flexibility to adjust their arm positioning whilst benefiting from Feeding Friend’s comfort & support. The arm or wrist can be positioned & supported at the top of the wedge for higher support and for reduced height, the arm can be positioned and then supported by Feeding Friend at the lower angle of the wedge.

The Removable Cover allows you to maintain hygiene & cleanliness. The cover can be easily removed & it is made from 100% soft Polyester. It Includes an invisible zip & wash & care label. Please ensure you deflate pillow prior to removing cover and follow wash and care instructions

Safety Information

Feeding Friend is not a toy. Do not leave child on/with feeding Friend while unattended. Keep Feeding Friend away from sharp objects, fire or objects alight.

Additional information


White, Mint, Grey, Dusty Rose

15 reviews for Feeding Friend

  1. Jo Adam

    What a fantastic product, love the portability to take anywhere and everywhere and grateful I’ve found a nursing pillow that takes the pressure off my aching back. I found my feeding friend particularly helpful when catching up with friends or mothersgroup whether I’m on the floor or in a cafe. Awesome ?

  2. Zhen Hui

    A product I did not regret buying! I have been looking for a portable pillow since Jan 18, and could not find one that I feel confident with, until I came across Feeding Friend! It felt like a gamble to purchase something overseas but it was definitely a good decision!

    Amanda was amazing! She knew I needed it urgently and expedited the shipment at no cost! All the best in promoting this great product, Amanda!

  3. Rachel

    I have tried the C shaped nursing pillows (too bulky or too hard/soft) and even used the Breastfriend pillow ( too cumbersome) but none can compare to the functionality of this Feeding Friend Pillow.
    Its a simple inflatable wedge pillow and exactly what i needed. I use this for supporting my arm when breastfeeding my 18 month old, as she was getting heavier and bigger, all those other nursing pillows catered for newborns are unsuitable.
    the ability to inflate and deflate it not only makes it ideal for travelling, but the height of the pillow can now be fully adjusted for a bigger sized child.
    When using the Feeding Friend pillow , my child is more comfortable and has better posture. she does not have to twist her spine or head to suckle.
    My only regret is that I didn’t buy this sooner and endured back pain and wrist pain from nursing baby for 18 months.

  4. Natasha

    Such a great product! Makes feeding time so much more comfortable no matter where you are and so easy to take on the go.

  5. Julz K

    Absolutely love love love this pillow! Awesome idea! Worked perfectly for when I was out and about and needed to feed as it gave me great support and saved my back and neck! I particularly loved the compact design and portability. When needing to inflate quickly, I just blew into it and within seconds, it was done! Perfecto!

  6. Bianca Skews

    I took my 4 day old baby with me to the shops with my mother & my husband to do a test run and see how we’d go (and to grab a few supplies!) My main concern was feeding. I had just fed her before we left and we werent going for long so we mightve got away without having to feed out & about at all. I was wrong. The little munchkin started crying and tears were rolling down my cheek as we rushed off to find a parents room. I cannot believe how easy and convenient the Feeding Friend was!! A total lifesaver. I had only just got comfortable feeding at home with 3 pillows, blankets and everything I needed in arms reach. I was freaking out about how Id do it in public but it felt like I had a secret weapon to help me on that first outing. I ended up having to take it out 3 times, and used it for over an hour in the day. Being able to slip it in and out of the pram meant it wasn’t a hassle if she needed to feed again after changing her and packing everything up. I refuse to leave the house without my Feeding Friend! What a miracle for a first time mum!

  7. Kate

    I have quite large breasts and have found breastfeeding in public uncomfortable in the past. Feeding friend has helped me to be able to breastfeed in public with confidence.

  8. Cheryl T

    We absolutely LOVE ours! So easy to take around and cause my lil boy is a big baby this mummas arms are pretty much dead this inflatable pillow is the BEST! I’m not one to review products but I just had too!

  9. Tiffany Droge

    Thank you so much!!! I recently just had my second baby and your Feeding Friend was the absolute best in hospital and now at home. It was able to fit inside my hospital bag and was super easy to position and use while I was in hospital. As I had a C-Section my movement was very restricted for a few days and having your Feeding Friend there that I could wedge into a comfortable position was amazing. I even had a few of the Midwifes asking about it 😉

    Congratulations on a brilliant design and innovation. I highly recommend this product for all mums and dads. The fact that it can deflate and fit inside your baby bag makes it great for travelling. Lots of love Tiff xx

  10. Chantal

    The feeding friend pillow is amazing I brought one as a first time mum not knowing if I’d really need one and it’s the best thing I have brought. I now also by them for friends expecting and they love them aswell.

  11. Gemma Scott

    Just wanted to let you know how much i love this product. It felt like an extravagant purchase at first (i bought it for 5 weeks of travelling around Australia and Europe with my 4 month old), but I have used this pillow constantly and I feel it was worth every cent. In addition to the positions you list on your website I also use this to support my little one on his side (and to prop up my bent leg) for feeding lying down, and i have used it on every flight to help my baby sleep comfortably across my lap (it is easy to fit in around the baby seat belt too).
    I normally don’t bother reviewing products but my husband and i were just talking about how brilliant it has been on our trip and I thought I should let you know ?

  12. Erin

    Absolutely love it. It’s the perfect size and really easy to position for bubs without having to fuss with the bigger nursing pillows. I got a 2nd cover for ours which has been great to be able to have one in the wash and one in use. Awesome product!

  13. Elicia Jane Maddison

    The feeding friend has been a savor for me. Having an ongoing shoulder injury, I was always concerned how I was going to feed my little one, without being in pain. My partner stumbled across a recommendation for the feeding friend on a podcast and we decided to give it a try. I think it’s been one of the best purchases we have made for bubs. I use it for every feed, wether at home or out. Thank you for a wonderful product that has made feeding so much easier and less painful for my shoulder.

    • Amanda

      Hello Elicia, Thank you so much for your review & congratulations on the arrival of your little one. We are delighted to share our pillow with you and to hear that it is offering you much needed support!

  14. Jessie

    Finally bought this with baby no.2 having considered it with baby no.1 and wish I had bought it earlier! Breastfeeding is always painful for me so positioning is really important and this pillow just makes life so much easier when out and about. I used to dread feeding in public with my first and now I don’t feel that stress anymore thanks to the feeding friend. Thank you!

    • Amanda

      Hello Jessie, thank you so much for your feedback! We are so happy that our pillow is helping you feed your baby in public. Congratulations on baby #2!

  15. Jorden

    Love this pillow. My baby always struggled to feed when we were out and about as he could never get comfortable in my arms. I am large in the chest and discreetly feeding in public can be difficult, this pillow has allowed me to free up one hand and comfortably feed without stressing about my baby not latching well due to my awkward positioning.

    • Amanda

      Hello Jorden,

      We are so happy to hear you love our pillow and that it is helping you feed more comfortably in public! Thank you for sharing this review & congratulations on your little one!

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